Dr CJH (Johan) Coetzee
“Writing to me, is simply thinking through my fingers.” (Isaac Asimov)
Published Books:
Aftrede se Gat! Ontdek jou Ware Noord so Vroeg Moontlik.
Screw Retirement! Discover your True North as soon as Possible.
Opgee se Gat! Wat om te doen as alles Suid gaan.
Deception and Lie Spotting Fundamentals. A Practical Guide.


The story of
Dr CJH (Johan) Coetzee
Dr Johan Coetzee is an Industrial Psychologist with a PhD: Leadership in Performance and Change.
He is an NLP Master Practitioner, a Christian Counsellor, Life Coach and Motivational Speaker.
He started his consulting career in 1997 and is still as a consultant and contractor in various industries.
His passions are catalysing change (or Change Management) for individuals and organisations, performance optimisation, facilitation and training in soft skills are the services that he provides, with systemic and habit-based development, coaching and wellness as focus areas.
His work is practical and to the point. He leaves little room for uncertainty with regards to who’s responsibility it is to, and what needs to be done.
Knowledge transfer is the foundation on which civilisations grow and prosper, or die. As part of knowledge transfer and executing his social responsibility, Johan is presenting various skills development workshops, life changing self-improvement workshops, and published the following books:
Aftrede se Gat.
Screw Retirement.
Opgee se Gat.
Deception and LieSpotting.
Max People
Service Delivery
Dr Johan Coetzee add value to his clients through his service delivery organisation – MaxPeople.
Contact us for more detail.

Certified NLP Master Life Coach
NLP, Systemic and Habit Based Coaching
Johan is a certified NLP Master Life Coach and Christian Counsellor.
The statement that money makes the world go round is wrong – people make the world go round, and people needs all the support and help they can get.
The state of ourselves and our organisations are the result of our habits – successful organisations are successful due to the efforts of successful people.
Johan’s coaching is holistic, contextual, systemic, very practical and to the point. He leaves little room for uncertainty with regards to who’s responsibility it is to change life and circumstances, and what needs to be done.
Workshops:
- Spring Clean your Life / Regain your Balance.
- Design your Best Year Ever.
- Aftrede se Gat / Screw Retirement.
- Excellence is a Habit. Habits for Personal and Career Success. (Note: This workshop includes a self-evaluation questionnaire, a personal and/or team report based on 12 habit groups, and 42 sub-habits.)
Workshops are scheduled on request.

Change Manager, Expert Facilitator and Specialist Trainer
Dr CJH (Johan) Coetzee is an Industrial Psychologist (deregistered) who consulted in various industries, including Defence, Government, Petrochemical, Pharmaceutical and Mining – at both strategic and operational levels.
There is significant experience in Organisational Development and Change Enablement projects, using blended models, and has a strong set of skills supporting all facets of these type of projects.
Training that lies close to his heart is Change Management, Performance Management, Communication and Leadership/Management.
Contact him at:
Keep it simple, add value, and live life to the full.
Dr Johan Coetzee
Absolute Gravel
To live your life to the full it is important to have something that you are passionate about. For Johan this is traveling off the beaten track, taking stunning photos and drinking coffee; as well as taking people there to show them the beauty of Southern Africa. Ask his advice, get him to assist in planning your personalised tour, or let him take your there.
Dust and silence are food for the soul!
